Coffee couture with Dua Lipa + Nespresso

Coffee is no longer just a morning habit. Now, it might be an iced oat latte by the pool, a quick espresso between meetings, or a slow weekend treat at home. Nespresso’s new global campaign welcomes coffee lovers to the lively Vertuo World, where every cup offers a chance to explore.

With Dua Lipa leading the campaign, coffee is shown as both comforting and adventurous. The visuals capture coffee moments throughout the day, inspired by flavor, creativity, and self-expression. George Clooney also returns to give a new twist to the brand’s famous “What else?” tagline.

The Vertuo Up machine is the focus of the campaign and will launch in August 2026. Made for today’s coffee fans, it heats up in just three seconds, has improved connectivity, and includes a Coffee Creation button to make milk-based, plant-based, and over-ice drinks with ease.

The Vertuo Up offers over 50 coffee varieties and uses Nespresso’s Centrifusion™ technology, which automatically adjusts each brew for the best flavor and a rich crema. This ensures every cup is café-quality, so you can enjoy a professional coffee experience at home.

This campaign marks a new direction for Nespresso, moving toward a more expressive and playful coffee culture. With a fresh look, the brand invites coffee lovers to try new things, make their rituals personal, and find something new in every cup. It highlights the idea that coffee, like style, is an adventure.

If you value individuality in your daily coffee, Nespresso’s new Vertuo World turns every cup into a chance to explore your own taste and style, encouraging you to discover something new.